Rio life
__A Vision-Driven Brand for the Future of Health WE partnered with Rio Life, a next-generation health and wellness platform, to build a brand ecosystem designed for long-term impact and market disruption. With a vision centered on AI-driven real-time tracking, NHS integration, and community-led motivation, WE led the project from concept to execution—delivering everything from naming and identity to digital interface and packaging. Our holistic branding approach was instrumental in supporting Rio Life’s ambitious goal of capturing 5% of the UK’s health tracking market, with a funding target of £10M–£20M. By crafting a cohesive and emotionally resonant brand experience, we positioned the startup as a credible and innovative force in the wellness sector__
IMPACT ON HEALTH
Services: → Branding → Brand Guidelines → Packaging → Art Direction → Digital product UI (app & web)
Location:UNITED KIGNDOM
01-24