ZEN BY DEEZER
__A TRANSFORMATIVE WELLNESS EXPERIENCE ZEN, DEEZER’S WELLNESS APP, REACHED US TO LEAD A STRATEGIC REBRANDING AND ART DIRECTION INITIATIVE AIMED AT ELEVATING THE PLATFORM’S EMOTIONAL AND AESTHETIC RESONANCE. BY BLENDING MINIMALIST DESIGN WITH WARM, HUMAN-FOCUSED VISUALS, WE CRAFTED A BRAND EXPERIENCE THAT BRIDGES THE GAP BETWEEN SLEEK TECHNOLOGY AND PERSONAL WELL-BEING. THE REIMAGINED IDENTITY—ANCHORED IN A REFINED PALETTE OF LIGHT DARK CONTRASTS AND SKIN-INSPIRED TONES—SUPPORTED ZEN’S AMBITIOUS GOALS: TO INCREASE NEW USER ACQUISITION BY 30% AND IMPROVE BRAND PERCEPTION BY 76% WITHIN ITS TARGET AUDIENCE. THE RESULT, AN EMOTIONALLY INTELLIGENT DESIGN SYSTEM AND USER-FRIENDLY INTERFACE, POSITIONING THE PLATFORM AS A STANDOUT IN THE MINDFULNESS AND WELLNESS SPACE—STRENGTHENING DEEZER’S PRESENCE IN DIGITAL HEALTH__
IMPACT ON WELLNESS & HEALTH
Services: → Branding → LOGO DESIGN → ART DIRECTION → VISUAL SYSTEM → UI → MOODBOARDING
Location:PARIS
01-20