BRAVE BRANDS
DEEP DIVES
BOLD CHANGE
BRAVE BRANDS
DEEP DIVES
BOLD CHANGE
PURPOSE-LED BRAND CONSULTANCY
WORLDWIDE BASED
EST (2025)
At VALIENTE, we don’t just build brands — we give them purpose.
At VALIENTE, we don’t just build brands — we give them purpose.
We partner with
the bold, the brave, the visionary,
WE craft brands that dare to stand
for something.
Our work lives at the intersection
of beauty and impact.
where strategy meets soul
and creativity becomes a force
for transformation.
BRAVE THOSE WHO DIVE DEEP
BRAVE THOSE WHO DIVE DEEP
AND FIND LIGHT
AND FIND LIGHT
HOW WE’LL
SHINE —
TOGETHER
(01) BRAND STRATEGY
→ RESEARCH & COMPETITOR ANALYSIS
→ Brand audit
→ Value proposition
→ Brand behaviour
→ TONE OF VOICE
→ MANIFESTO
→ BRAND AI TRAINING
→ MOODBOARDING
Clarity is a radical act. We DIVE DEEP TOGETHER TO uncover what your brand truly stands for — not just to say it, but to live it.
From positioning to purpose, we build the foundation for intentional growth.
→ RESEARCH & COMPETITOR ANALYSIS
→ Brand audit
→ Value proposition
→ Brand behaviour
→ TONE OF VOICE
→ MANIFESTO
→ BRAND AI TRAINING
→ MOODBOARDING
(02) VISUAL IDENTITY
→ Logo DESIGN
→ Typography & color palettes
→ VISUAL systems
→ Brand guidelines
→ SOCIAL, DIGITAL & print assets
→ Web design & ui
→ PITCH DECK DESIGN
In a world of noise, your identity should speak with precision. We craft visual systems that are bold, intentional, and built to carry meaning — not just style.
From logo to rollout, every element is made to last — and drive growth.
→ Logo DESIGN
→ Typography & color palettes
→ VISUAL systems
→ Brand guidelines
→ SOCIAL, DIGITAL & print assets
→ Web design & ui
→ PITCH DECK DESIGN
(03) CREATIVE CONSULTING
→ creative diagnosis
→ On-demand consulting
→ creative pivots
→ Naming & messaging
→ CREATIVE & Art direction
→ BRAND IMPLEMENTATION SESSIONS
We partner with founders and teams in moments of change — blending strategy with hands-on creative and art direction.
These aren’t passive sessions, but fast, focused, and ai powered sprints that unlock clarity and guide bold execution.
→ creative diagnosis
→ On-demand consulting
→ creative pivots
→ Naming & messaging
→ CREATIVE & Art direction
→ BRAND IMPLEMENTATION SESSIONS
SELECTED WORK
(1) Rio life
(2) EHOLO
(3) ZEN BY DEEZER
(4) PAR-DOS
(5) NAILA
THE FLAGS WE
STAND FOR
THE FLAGS WE
STAND FOR
HUMAN -FIRST
We believe in people — before process, before platforms, before anything else. We design with and for them. Every brand we build begins with real human needs, desires, and behaviors. Empathy is not a phase in our work — it’s the foundation.
We listen deeply, create with care, and stay connected to the people — because people are where every brand begins.
PURPOSE
-LED
We partner with brands that lead with meaning. Our work is rooted in purpose and aimed at real outcomes — for people, for those bold enough to care, and for the planet.
Every decision is made with the belief that what we build should matter — and last.
AI
-ENHANCED
Just as the internet once redefined how we connect, AI is transforming how we create, think, and evolve. We integrate AI into our workflows — not to replace the human spark, but to amplify it.
AI helps us push boundaries and craft bolder and better results — we believe that technology supports creativity, not overtakes it.
BIGGER
-TOGETHER
You are part of the thinking, the shaping, the making. Every project is a shared process — built through deep collaboration, aligned values, and creative trust.
The result is something neither of us could build alone — and that’s exactly the point.
CRAFT
& CARE
Every detail matters. We approach each project with strategic precision and creative devotion — treating brands not as deliverables, but as living systems to be shaped with clarity, depth, and respect.
This is where intention becomes identity.
WE ARE
THE KIND
THE
UNPOLISHED
THE TRUE
Sometimes we are one.
Sometimes we are many. A global collective of senior thinkers and makers, united by purpose and shared principles.
What brings us together is a
deep creative sensibility, a
love for collaboration, and the courage to show up human — with empathy, curiosity, and care.
We are a living network — FLEXIBLE, intentional, and built on trust.
We are a living network — FLEXIBLE, intentional, and built on trust.
SEBASTIÁN
PELÁEZ
Founder & Creative DIRECTOR
__Curious, empathetic, and craft-obsessed, SebastiAn blends strategic clarity with creative conviction. FOR OVER 18 years, he’s shaped the voice and vision of brands like the United Nations, THE WORLD HEALTH ORGANIZATION, Siemens, FUJITSU, Deezer, and SEAT — collaborating with top agencies including RGA, AKQA, and DDB. WITH His work been recognized by Red Dot, Cannes Lions, The One Show, and others.
VALIENTE brings his values to life — impact over aesthetics, people before process, and creativity led by courage. A BOUTIQUE building brands that are made to last__
ALEJANDRA
DÍAZ
STRATEGY & CREATIVE CONSULTANT
__A creative generalist and founder of The Black Bean — an intimacy-centred design studio. A Projector by Human Design, “the seer,” she brings perception and presence to everything she creates — noticing what others miss, giving shape to what others feel.
With a background in both design and business, she operates at the intersection of strategy and emotion, helping organisations align who they are with how they’re seen. She bridges inner culture with outer expression, crafting human-centred communication that’s not just understood, but felt.
Because in today’s world, communication isn’t a soft skill — it’s survival, and Alejandra is here to make it matter__
JORGE
TOLOZA
TECH & DEV CONSULTANT
__Inventive, unusual, and driven by interaction, Jorge blends development with design in motion. A Systems Engineer by training and a creative technologist by instinct, he transforms code into experiences that speak — not just move.
As a jury member at Awwwards, his craft challenges convention, shaping digital work that lives, breathes, and responds. From front-end to detailed microinteractions, his work reimagines the boundary between user and interface — not just for beauty, but for clarity, usability, and impact__
LAURA CANAL
UX_UI CONSULTANT
__Blending systems thinking with human insight. Laura is also winner of the CREATIC Award for Best Project Led by Women, she’s led concept design, UX/UI, and branding for platforms like Eholo, Succeed, Coach Poker Online, and hiSofia — a personalized education platform recognized by StartUB Sprint, TEDxBarcelona Awards, X Sabadell Entrepreneurship Forum, and the CREATIC Awards.
She translates complexity into intuitive experiences that connect with users and scale with purpose. Whether building from scratch or refining what's already there, Laura brings precision, and intent to every stage of the product journey__